AI Insights · Timothy · April 2025
Top Beauty Retail Apps on Unified Platform in Denmark: Q1 2025
Explore the performance trends of the top beauty retail apps in Denmark during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top beauty retail applications in Denmark showed diverse performance trends on a unified platform, drawing insights from Sensor Tower's data.
Club Matas saw its weekly downloads fluctuate, starting at 2.7K and moving to a low of 1.5K mid-quarter, before recovering to 1.9K by the end of March. Active users began at 25.1K, experiencing a decline to 19.5K.
SEPHORA - Maquillage, Parfum experienced a varied download pattern, with a peak of 1.7K downloads in mid-January. Active users showed a slight decrease from 18.8K to 17.5K over the quarter.
Rituals Home & Body Cosmetics maintained a consistent download rate, peaking at 800 downloads in late March. Active users fluctuated modestly, ending the quarter at 2.8K.
Lyko demonstrated a stable trend in downloads, with numbers hovering around 400 weekly. Active users increased slightly, closing the quarter at approximately 4.9K.
Notino: profumi e cosmetici showed a significant rise in downloads from 20 in late February to 1.8K in mid-March. Active users followed a similar trend, reaching 1.7K by the end of March.
For more detailed insights into these trends, visit Sensor Tower.
